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It’s not easy being a curly-haired person in India - the aversion to anything other than straight strands, the various misconceptions about curly hair & the lack of quality products & solutions that understand the composition of curly hair being just a few roadblocks. For Curlvana’s Co-Founder, Vivek Singh, the purpose for launching a curly hair care range was clear. When his wife, Divya, wrote “I Hate My Curls”, he knew it was time to do something about it. Drawn from her life experiences as a young curl-head, the picture book chronicles the experiences of a little girl who is troubled with her curly hair.